Existing customers are 60-70% more likely to buy from your business than new ones (5-20%). As such, advertising to a new demographic can require additional money, effort, and resources to attract them. For this reason, turning customers into brand loyalists is always a win for businesses.
Some companies create their own loyalty programs. However, white-label loyalty programs can do the trick for other eCommerce businesses. There are several methods that you can do to try and increase your customer’s brand loyalty.
In business, white labeling is when a manufacturer uses a customer’s or marketer’s branding over its own. It substitutes the branding requested by the customer for its own brand and logo on the final product.
On the other hand, white-label loyalty programs describe a loyalty program that’s readily available and can be customized to meet your requirements. These programs involve incorporating your logo, selecting your brand color, and determining which features to include.
To better understand how white-label loyalty programs work, here’s the flow.
With this dynamic, manufacturers and businesses benefit since each removes some of the work from the other, making development and innovation more accessible.
If you’re curious about the benefits of loyalty programs, here’s a short list that can give you a deeper look into this business model.
Developing a loyalty app is a time-consuming, taxing, and costly process. Additionally, the expenses involved in planning for it can take a long time to finish and perfect.
With the white-label platform, you have a ready-made solution that you can use to get your business running in no time. Furthermore, you save on time and costs since you’ll only have to think about the marketing and branding aspect of the program.
Even though the program may not be exactly built for your business, you still have the freedom to customize the mechanics and labels. You can choose your colors and customize your logo according to your branding. White-label platforms typically keep the interface straightforward so that even non-technical businesses may utilize it.
Since you’re receiving you’re white-label loyalty program as a finished product with all the features you need to support your reward program, you can launch your program much easier than if you were to build your own from scratch.
If you develop your program in-house, your employees may be stretched thin as they must dedicate much time and resources to the project, potentially leading to decreased productivity.
A white-label program makes it easy for your business to customize your program without investing in a large workforce who would build it from the ground up.
A loyalty program is designed to incentivize customers to come back and shop with your company by offering rewards for their recurring purchases. It promotes customer retention by compelling them to buy from you again.
When a shopper registers for a loyalty program, you record their data in your database. Doing so can help you gain insight into your target audience.
You can use this data for omnichannel, offline, and eCommerce segmentation through optimized inventory management, pricing, and promotional planning. As such, you can easily pull up relevant data that you can use to profile your top customers, tailor your offers to them, and assess the effectiveness of special promotions based on their purchases.
A loyalty program serves as an effective bridge between a company and its customers. With this type of program, you can easily communicate new launches and products to your customers, as well as increase brand recall. This tactic works because customers are more likely to remember a business when reminded of their previous purchases.
Compared to a store sign or newspaper notice, there’s a high chance that the recipients will read email-based recall notices.
White-label loyalty programs are a great way to integrate your business into advanced strategies without spending so much time, money, and energy developing one. Not only do you retain customers, but there’s also the opportunity to gain new ones through your innovation.
Take the hassle out of creating a loyalty program by contacting a professional who can provide it. RUSH offers expert eCommerce strategies to help you attain more for your business, while our white-label loyalty program builder is a ready-made, customizable, and highly efficient program that helps you win customers for life.
Interested? Inquire or request a demo with our representatives today!
