Existing customers are 60-70% more likely to buy from your business than new ones (5-20%). As such, advertising to a new demographic can require additional money, effort, and resources to attract them. For this reason, turning customers into brand loyalists is always a win for businesses.
Some companies create their own loyalty programs. However, white-label loyalty programs can do the trick for other eCommerce businesses. There are several methods that you can do to try and increase your customer’s brand loyalty.
In business, white labeling is when a manufacturer uses a customer’s or marketer’s branding over its own. It substitutes the branding requested by the customer for its own brand and logo on the final product.
On the other hand, white-label loyalty programs describe a loyalty program that’s readily available and can be customized to meet your requirements. These programs involve incorporating your logo, selecting your brand color, and determining which features to include.
Getting the Most Out of White-Label Loyalty Programs
To better understand how white-label loyalty programs work, here’s the flow.
- Third-party vendors create services, such as a loyalty program, and sell them to other companies without a label.
- The business owner can customize the product and label it as theirs.
- As such, initial manufacturers focus more on improving their service without worrying about marketing and branding.
- Businesses concentrate more on expanding their program without spending time developing new strategies/programs.
With this dynamic, manufacturers and businesses benefit since each removes some of the work from the other, making development and innovation more accessible.
7 Benefits of Using White-Label Loyalty Programs
If you’re curious about the benefits of loyalty programs, here’s a short list that can give you a deeper look into this business model.
1. Time and energy efficient
Developing a loyalty app is a time-consuming, taxing, and costly process. Additionally, the expenses involved in planning for it can take a long time to finish and perfect.
With the white-label platform, you have a ready-made solution that you can use to get your business running in no time. Furthermore, you save on time and costs since you’ll only have to think about the marketing and branding aspect of the program.
2. Customizable
Even though the program may not be exactly built for your business, you still have the freedom to customize the mechanics and labels. You can choose your colors and customize your logo according to your branding. White-label platforms typically keep the interface straightforward so that even non-technical businesses may utilize it.
3. Easy launch
Since you’re receiving you’re white-label loyalty program as a finished product with all the features you need to support your reward program, you can launch your program much easier than if you were to build your own from scratch.
4. Team agility
If you develop your program in-house, your employees may be stretched thin as they must dedicate much time and resources to the project, potentially leading to decreased productivity.
A white-label program makes it easy for your business to customize your program without investing in a large workforce who would build it from the ground up.
5. Successful customer retention
A loyalty program is designed to incentivize customers to come back and shop with your company by offering rewards for their recurring purchases. It promotes customer retention by compelling them to buy from you again.
6. Relevant data
When a shopper registers for a loyalty program, you record their data in your database. Doing so can help you gain insight into your target audience.
You can use this data for omnichannel, offline, and eCommerce segmentation through optimized inventory management, pricing, and promotional planning. As such, you can easily pull up relevant data that you can use to profile your top customers, tailor your offers to them, and assess the effectiveness of special promotions based on their purchases.
7. Customer communication improvement
A loyalty program serves as an effective bridge between a company and its customers. With this type of program, you can easily communicate new launches and products to your customers, as well as increase brand recall. This tactic works because customers are more likely to remember a business when reminded of their previous purchases.
Compared to a store sign or newspaper notice, there’s a high chance that the recipients will read email-based recall notices.
Make It Your Own
White-label loyalty programs are a great way to integrate your business into advanced strategies without spending so much time, money, and energy developing one. Not only do you retain customers, but there’s also the opportunity to gain new ones through your innovation.
Take the hassle out of creating a loyalty program by contacting a professional who can provide it. Rush PH offers expert eCommerce strategies to help you attain more for your business. Our white-label loyalty program builder is a ready-made, customizable, and highly efficient program that streamlines your business processes.
If interested, check our Rush eStore or request a demo with our representatives today!
