Many shoppers rely on online reviews to see if a product can meet their needs and expectations. You can buy almost anything from an online store regardless of where it’s based. However, buyers can’t physically assess a product. Hence, previous customers’ opinions and experiences play a vital role in a new customer’s purchasing decisions.
As an eCommerce business owner, online business and product reviews can be good for your eStore. Find out how they can boost your eCommerce business below.
Understanding The Value of Online Opinion
When building success on an eCommerce platform in the Philippines, it's important to never underestimate a bad review.
Regardless of how good your product or services are, one bad comment can leave 86% of potential customers feeling hesitant about buying from your shop. As a result, it's important to build up a good standing through positive reviews that can start a conversation.
8 Reasons Why Online Reviews Matter
Online reviews are important for your eCommerce business, especially when you want to grow. Here are some of the core benefits you can gain by allowing your customers to leave reviews for others.
- It’s a sign of credibility
Similar to how you would ask friends and family for a recommended brand, online reviews provide your business with credibility. The more positive feedback you get, the more likely people will think you’re consistent with your services. These reviews can also show how reliable your brand is compared to competitors. - It’s a way to improve ranking
Online reviews play a big role in your rankings on search engines and local searches. Search engines like Google aim to provide their users with the best possible experience, which means they prioritize search results from trustworthy websites.
Ranking high on search results can influence your customer’s behaviors, giving you more website traffic.
- It’s another way to market your business
Online reviews are free marketing for your business, especially if you let your customers share their thoughts on social media. More people will be more likely to see that post and become curious about visiting your shop.
Online reviews can act like micro-marketing campaigns that can last for as long as the review is posted on your eCommerce store. The more reviews you pile up, the better it works for your short- and long-term goals.
- It's a good way to understand your customers
Allowing online reviews on your eCommerce store gives your customers a voice that encourages them to share their experiences. In most cases, they’ll generally mention how well a product suits them.
At the same time, online reviews can provide another perspective on how your product or services don’t work. This way, you better understand who your shoppers are and their needs. You also get tips on improving your products if you find these online reviews reasonable.
- It's a strategy to improve your customer service
Taking it as a whole, online reviews give your business a general insight into customer satisfaction levels. You can use this to your advantage and consider their feedback when it's time to change your strategy and revamp your products.
- It’s a method of building customer loyalty
Through multiple positive online reviews, your audience will be more likely to do business with your brand instead of your competitors. It can be a good way to establish trust that will allow you to gain repeat customers and build brand loyalty. As a result, you can easily boost your sales and revenue.
- It's an effective way of leveling the playing field
Good online reviews can help your business stay on par with more established brands, even as a startup. Through this, you also can gain a positive niche with your customer’s estimation when deciding where to buy. - It's a great way to get more reviews on other products
When you already have a few reviews on your eCommerce website, you can encourage other customers to leave their own feedback. The existence of reviews on your site creates a snowball effect to generate more reviews, strengthening your brand’s reputation and fueling confidence for potential customers to purchase from you.
Boost Your Business with An Honest Review
With the world going digital, many businesses have adopted eCommerce platforms to boost their brand with today's generation. But because online shopping provides an entirely different experience, many shoppers aren't always sure what they’re buying. These customers typically turn to online reviews to ease their minds.
At the heart of any eCommerce business, online reviews can make or break your place in the market. The more positive responses you get, the better your chances of building a loyal consumer base. If you want to learn how to boost your eCommerce business and close more sales, reach out to reliable experts at Rush for a demo of their eStore suite.
