Offering value to your customers doesn't end after a transaction; what happens after is just as important to keep them returning for more. It’s precisely why most businesses today double down on retention and build loyalty programs to attain eCommerce success.
With many businesses offering loyalty programs in the Philippines, you must think further outside the box to keep your customers excited. More and more entrepreneurs are emerging in the country, which sets a standard on excellent examples of how creative you can be when you want to drive customer loyalty.
Before exploring what other brands have done, it's good to answer the common question: Why should a business create a loyalty program in the first place?
Why Should a Business Create a Loyalty Program?
Loyalty programs encourage new and existing customers to keep buying from a business by rewarding them after each purchase. By providing exclusive perks—such as discounts and special promos—that incentivize clients for their transactions, you can compel them to do business with you again.
When your business keeps motivating your existing consumers to continue buying your products through your customer loyalty programs, you drive revenue, referrals, brand recall, and brand loyalty. After all, customer retention statistics show that you have a higher chance of selling to a previous customer (60%-70%) than a new one (5%-20%).
8 Examples of Loyalty Programs in the Philippines and What We Can Learn
Understanding what others are already doing is the best way to build a unique loyalty program. Take a look at the examples of loyalty programs below to help you get inspired while you're developing your own.
- SM Advantage Cards
Source: SM Advantage Card
The SM Advantage Card (SMAC) allows customers to enjoy exclusive benefits from the SM Store's wide network of brands, ranging from the SM Department Store and SM Supermarket to Dyson and Levi's.
It works on a points reward system where customers earn 1 point for every P250 or P500 they spend, depending on the brand. Customers use these points to enjoy regularly updating shopping deals, food perks, and discounts.
Key takeaways
Partner with other businesses so that you can offer even more value to your customers.
- Frankie's Wings
Source: Frankie's New York Buffalo WingsPopular buffalo wings restaurant Frankie's automatically allows customers who order through their official Frankie's Wings app or website to earn points through their online transactions. They can then use these points to redeem vouchers for their next online order.
If an app member wants to use their points for dine-in or takeout vouchers, they'll need to buy the Frankie's Rewards Card at their store. As an incentive, new cardholders receive 100 additional points, which they can use within the day. Frankie's also converts 5% of a cardholder's bill into points the customer can use on their next order.
Key takeaways
You can use the features of your eCommerce to attract customers to buy from your online store. At the same time, you can add a bonus perk for customers who sign up through your retail store. - Mercury Drug Suki Card
Source: Mercury DrugCustomers can apply for a Mercury Drug Suki Card if they have a single or cumulative receipt of P1,000. It allows customers to earn 1 Suki point per P200, which they can use as rebates on their next purchase or to redeem exclusive promo items, including: a Suki Daybook, Mercury Drug coin purse, ballpen, and umbrella.
Suki cardholders can enjoy special discounts and offers during their Suki Sabado Specials. The card has no expiration date, making it easy for customers to pass it on between family members. - Landers Superstore Card
Source: Count OcramThe Landers Superstore Card provides members access to top-notch imported and local merchandise that isn't easily found elsewhere. It comes packed with additional perks, including free haircuts at the Landers-owned Federal Barbershop, up to P10 off per liter at Landers Caltex stations, participation in exciting sales, and a convenient online shopping experience.
Key takeaways
Consider a members-only shopping experience to not only reward existing customers but attract new ones, too. One can only shop at Landers if one is a member. In this sense, one could consider the entire business a loyalty program, with one of its most attractive features being its high exclusivity level.
- SEAOIL Pricelocq
Source: PriceLOCQ
Seaoil's PriceLOCQ app protects customers from gasoline price hikes. App users can buy up to 600 liters of gas and diesel products at the current day's price, which they can redeem at any time at participating Seaoil branches. The innovative solution incentivizes customers to gas up their cars at Seaoil because the brand is the first and only one that offers such services.
Key takeaways
Instead of offering points or discounts, make your business's unique and easy buying experience the reward when creating a different customer loyalty program.
- Shakey's Supercard
Source: mysupercard.ph
Something you’ll often find in many Filipinos’ wallets is a Shakey’s SuperCard, which is among the most popular loyalty programs in the Philippines.
The popular pizza brand has two tiers for its loyalty program: SuperCard Classic and SuperCard Gold. Both give cardholders discounts and additional treats on the customer’s birthday month, such as free pizza and chicken meals.
Key takeaways
What do your customers go to your business for? Shakey’s understood that they were a go-to establishment for celebrations, so they made it a point to reward customers who ate at their restaurant for special occasions. So, keep learning more about your customers to build a loyalty program your customers want.
- Shakey's Supercard
- Bistro Group BFF Card
Source: The Bistro Group
The Bistro Group is a collection of some of the most popular restaurants in the country, including TGI Fridays, Italiani’s, and Fish & Co. Their BFF card allows customers to pay through cardless methods, enjoy exclusive e-vouchers, and make reservations online.
They keep their customers loyal by offering a VIP privilege program, where members enjoy 30% off on Mondays and 20% off for the rest of the week. As an added touch, BFF cardholders receive complimentary coffee or hot tea with every entrée purchase. Their app also stores the customer's BFF card information so that customers enjoy the program's perks online.
Key takeaways
Go the extra mile to make your loyal customers even more special, whether through an omni-channel experience or something as simple as offering a complimentary beverage with their purchase.
- Aivee Clinic
Source: Aivee Clinic
Beauty brand Aivee Clinic makes good use of its Aivee PH mobile app to attain customer loyalty. The app allows customers to earn points for every service they avail from any of Aivee Clinic's locations nationwide. Additionally, customers can load currency to their Aivee app and use it to avail of the brand’s various services!
Aivee Clinic stores the customer's points in the app's digital card. Once customers accumulate enough points, they can spend them on a service they want, essentially enjoying a service for free.
Key takeaways
Find ways to offer freebies to your customers who repeatedly buy from you. Rewarding your regular customers with freebies improves their loyalty, elevates your brand image, and transforms them into patrons of your brand!
Make It Your Own
There's an exhaustive number of ways to develop customer loyalty programs. Regardless of how you want to structure yours, it's much easier to get started on rewarding your customers when you use a white label loyalty program such as RUSH.
RUSH offers a simple loyalty program builder that you can customize to fit your business goals and turn customers into brand advocates. Book a demo with one of our Sales Champs to learn how you can build a competitive loyalty program with our solutions.
