As a seasoned entrepreneur in your industry, you should know by now how much work goes into finding leads and getting them interested in your services. Attracting new customers is an everyday goal for all brands. And thanks to the entrance of social channels and online marketplaces, acquiring clients is now easier than ever.
No matter your business, it’s important to have a solid lead generation strategy in your arsenal. Doubling down on lead generation is one of the best ways to acquire more conversion opportunities. Success will eventually translate to improved sales, significantly increasing your bottom line.
Once you’re able to attract and onboard customers effectively, this will make it much easier for you to optimize other aspects of your business, such as customer retention. But for this article, you’ll learn some easy lead generation strategies that can greatly improve the performance of your online store.
6 Easy Lead Generation Strategies You Should Try
1. Build a strong and segmented email list
A strong and segmented email list allows you to reach out to people interested in what you're selling. By creating one, you can send highly targeted emails that talk about the latest updates on the company, showcase your products, and share educational resources that can influence your leads to a purchase.
Fortunately, you can now use various automation tools to ensure that your leads receive emails regularly, leading to easier brand recall. But apart from being a tool for lead generation, email marketing is also a proven way to improve customer loyalty. Consider using the channel to improve both your acquisition and retention efforts!
2. Encourage referrals
Word-of-mouth is a great way to acquire leads naturally, so you should consider maximizing your repeat customers by implementing a referral program for them!
When customers have a great experience with your brand, they’ll most likely tell their peers about you. People generally trust the recommendations of their friends and family more than promotional materials, and this is precisely why all brands should encourage referrals.
3. Run pay-per-click (PPC) campaigns
For online retailers, one of the most effective ways to generate leads is through pay-per-click (PPC) campaigns. It can be valuable for eCommerce businesses that want to attract new customers but don't have the resources to invest in expensive advertising programs.
The biggest benefit of PPC is its cost-effectiveness. You only pay when someone clicks on your ad. There's no risk if no one ends up visiting your site after clicking. The downside is that you'll need to ensure that your ads are relevant enough so that people will click on them.
4. Use gated content
For eCommerce businesses, gated content and the fear of missing out factor (FOMO) are two important tools in the lead generation toolkit.
Gated content is what you give to people after filling out a form with their username and email address. Content can be whitepapers, instructional videos, or articles. The fear of missing out factor is a concept that says people are more likely to act if they feel like they might miss out on something.
If you can make the customers feel special—like they're getting an exclusive deal or access to something that others don't have—then it's easier for them to trust you.
5. Host online contests
Whether selling beauty products or running a clothing line, online contests is a great way to grab your audience’s attention. While it can take a lot of work, running one benefits your customer acquisition and retention efforts since it can help you drive brand awareness and pave the way for valuable engagements.
By offering prizes like freebies, discounts, or shipping promos, you can encourage customers to purchase more often and connect with your brand.
6. Leverage social media
Social media is all about engagement, which can be another tool for lead generation. If you’re not engaging with your audience and keeping them interested, they’ll be more likely to buy from your rival businesses.
If you want to take things a step further, using hashtags should be your go-to because people who search the hashtags you use will let you appear on their feed, potentially leading them to your brand.
Rounding Leads Up
Lead generation strategies can come in many forms, so staying creative is important. It’s a matter of how you want to reach your audience. Attracting new customers is a great battle and once you’re able to do that, you can shift your focus to customer loyalty.
With technology becoming more prevalent, optimizing it to its full potential is best. Who knows? It may help your business reach new heights you would never have thought of.
If you’re looking to improve your online store’s performance, Rush is here to help. We offer customer loyalty services and white label solutions that will enable your business to achieve its potential! Interested? Get in touch with one of our sales champs to learn more!
