10 Holiday Marketing Strategies Your Brand Must Try

Now that the holidays are just around the corner, the next few weeks present many exciting opportunities for business owners. Popularly known as the season of giving, Christmas drives brands to expect a significant spike in sales and purchases!

With the rapid shift towards online selling, people looking for gifts can now shop more conveniently, thanks to the help of eCommerce shops. This behavior has seen rapid growth over the last year, as 54% of shoppers have used at least five channels for their Christmas shopping needs.

With the figure above in mind, businesses should look to take advantage of the holiday rush. To maximize sales and revenue, try these proven holiday marketing strategies below!

10 Must-Try Holiday Marketing Strategies

1. Be generous with your giveaways and freebies
   
   

   To celebrate the yuletide season, you can bring holiday cheer to your customers with the help of giveaways. Everyone loves receiving free stuff—and your customers aren’t different—so being generous this season is one of the best ways to attract them to your brand.

   In addition to freebies, you can offer buy-one-get-one promos, discount coupons, and the like to attract more customers. If you plan to do this, use a proven platform such as Rush Plus to provide vouchers with no hiccups!

2. Double down on your industry's influencers
   
   Collaborating with influencers, celebrities, and other notable figures in your industry can go a long way this Christmas. Asking them to collaborate with you will enable you to reach new customers, which is perfect for the holidays! Moreover, research shows that approximately 17% of companies spend a significant amount of their budget on influencer deals, so you may also want to hop on this trend.
3. Leverage nostalgia and the holiday rush for your marketing materials
   
   
   
   

   Generally, the holidays are a sentimental season around the world. During this time, people hold reunions, show appreciation to their loved ones, and use this period for thanksgiving. With emotions running high, this is precisely the reason why nostalgia marketing works perfectly during Christmas.  

   Your business can greatly benefit from appealing to consumers’ emotions and leveraging nostalgia common to most people. For example, take a quick look at this Disney Advertisement in 2020. In addition to representing Disney as a brand, the video perfectly captures how the holidays are meant to be spent with loved ones, providing a sense of familiarity to viewers.  

4. Focus on customer loyalty
   
   Although it’s always nice to be the chosen shop for new buyers, you shouldn’t forget about your past clients. In addition to driving sales, making your past clients feel special will lead to longer, better, and more organic relations. You can use this shopping season to reward your loyal customers with exclusive deals.
5. Offer free shipping
   
   You can never go wrong with free shipping if you want an easy way to attract customers. Since many may purchase gifts for loved ones far away, free shipping creates a win-win situation for everyone! Reduced costs will also drive up interest in your brand and increase sales.
6. Make your packaging design holiday themed
   Similar to having a redecorated website, providing holiday-themed gifts to your customers will give you a festive shopping experience. Christmas-themed wrapping paper, packaging, and bags can add aesthetic appeal to any purchase.
7. Have a clear return policy
   
   
   
   As a business, your job is to ensure your customers have a convenient time with your brand, which includes having a clear return policy on wrong or unwanted items. With this season being so hectic, there will be cases when customers will impulsively buy a product and regret doing so in the future. When you also put eCommerce into the mix, these instances may happen more frequently. 
8. Utilize SMS and mobile marketing
   
   Mobile and SMS marketing are easy ways to connect with potential customers and keep them updated with what’s going on in your store. It can mean letting customers know of any potential holiday sales, discounts, or events they can participate in.
9. Tap into social media
   
   

   While traditional retail stores benefit from billboards or posters, the same is true for eCommerce sites. But considering the costs of running traditional ads, doing so may not be the best decision financially. Fortunately, social media channels provide a cost-efficient alternative.

   Sites like Instagram and Facebook can amplify your audience reach with the help of their built-in marketing tools. Social media allows you to accurately target ads to the right people, making them a marketer’s best friend for Christmas and beyond. 

10. Redesign your site with a festive look 

Although not involved in the revenue process, having a website dressed for the holidays greatly benefits the customer’s browsing experience.  In addition to a layout redesign, your website should also prepare for increased traffic. It means optimizing your website against crashes and similar instances that can serve as a bottleneck for your customers.

‘Tis the Season for eCommerce

The latter months of the year are hectic but present many exciting opportunities for business owners. To prepare for the season, it’s best to get an efficient eCommerce platform that can easily manage a surge in customer demand. As one of the best eCommerce websites in the Philippines, availing of our proven eCommerce solutions will guarantee your success for the Holidays! 

But even though brands should take full advantage of increased purchase activity, it’s important to remember that the Holidays are also one of the best times to connect and improve customer relations. As one of the fastest ways to grow your business, make sure to build and drive customer loyalty this Christmas. Book a demo with one of our Sales Champs to learn more about our eCommerce and loyalty solutions!