Brands clamor to win over customers’ precious mobile screen time in a highly-digital environment, and companies continue to find ways to innovate and bring better solutions to the fore.
917Ventures, the country’s largest corporate venture builder, gives businesses an opportunity to make their brand rise above the clutter and reach customers faster through RUSH and GLife, the latest feature of GCash.
GLife is a ‘one-stop’ digital platform that meets customers’ lifestyle needs from food, beauty essentials, to groceries and movie tickets.
Through GLife, brands can bring their products and services to over 39 million GCash registered users, attract new customers, and engage with existing ones. As businesses create mini-apps within GLife, they can maintain their brand identity while enabling a frictionless user experience leveraging GCash's simple sign-on and payment functionalities.
RUSH, on the other hand, makes it easy for merchant partners to be onboarded on GLife with their out-of-the-box eCommerce solution embedded into the app. RUSH also enables merchant partners to communicate and engage directly with their desired audience, ultimately building lasting relationships with customers.
“RUSH has been catapulting businesses in the digital space for almost four years. We offer our partners a comprehensive and cost-effective product suite that takes care of all their technological needs so they may focus on their true business. Now with RUSH in GLife, we are empowering our partners to launch their brands to millions of users on day one. We are excited to see the exponential growth it brings and how this further enriches the Filipino lifestyle,” said Stephanie Kubota, CEO of RUSH.
RUSH and GCash are part of 917Ventures portfolio companies. Together, they propel businesses to embrace digital transformation and allow partner-merchants to be present in new marketing channels.
“With brands going digital, delivering the right content to the right channel can be a lot of work especially as the market evolves. RUSH continues to find the best solution to help merchants find the appropriate touchpoint such as GLife to reach their customers,” said Vince Yamat, 917Ventures Managing Director.
Super Apps like GCash are seen to grow bigger as people tend to use them every day because they offer seamless, integrated, contextualized, and efficient customer service. The convenience of having mini apps in one Super App will make the online experience of consumers hassle-free while giving brands more exposure for their growing businesses.
